EA wanted to use anti single-player tweet to promote their games

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EA wanted to use anti single-player tweet to promote their games
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The infamous EA tweet mocking single-player games led to high-level meetings between execs as developers refused to help promote it 😬

, with their tweet that seemed to be mocking anyone that liked single-player games, but the impact it had on the publisher seems to have been significant.meme where someone is implied to be perfect except for one flaw, in this case the fact that they only played single-player games. Which, managed to both upset and amuse fans across the world.

Leaked details of the company’s internal Slack channel reveals that a plan was concocted by the marketing department to have all their different studios reply to the tweet and publicly mock parent company EA.

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MetroUK /  🏆 13. in UK

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