One of the video game industry's most iconic franchises will soon look very different.
Electronic Arts and its subsidiary EA Sports will end a three-decade partnership with FIFA — global soccer's governing body — the gaming company announced on Tuesday. Starting next year, the hugely popular FIFA video game franchise will be known as"EA SPORTS FC.""This new independent platform will bring fresh opportunity -- to innovate, create and evolve," Cam Weber, EVP and group GM for EA Sports & Racing, said in a statement.
"FIFA 23, FIFA 24, FIFA 25 and FIFA 26, and so on — the constant is the FIFA name and it will remain forever and remain THE BEST."While EA Sports owns several other popular video game sports franchises, including Madden , NHL , the PGA tour and Formula 1 , the company says FIFA is by far its biggest money maker."FIFA is our largest and most popular game and franchise," the company said in its latest annual report last year.
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