E-commerce in India is set to reach $120 billion in 2025
In India, supported by an increase in smartphone penetration—expected to rise from 42% today to 51% by 2025—and by a rise in digital literacy among consumers as well as the government’s own digital push, the e-commerce outlook is good.
More than two-thirds of India’s online consumer demand comes from Tier 2 and lower cities in India, according to a Unicommerce e-commerce trends report from last year. In June, Flipkart—which has a registered customer base of 300 million—introduced quick response code-based payments for pay-on-delivery shipments to enable consumers to switch from pay-on-delivery services. The company’s head of fintech and payments group Ranjith Boyanapalli said: “With pay-on-delivery technology customers have peace of mind with their payments and at the same time can shop within the safety of their homes.”Buy now, pay later solutions are also gaining popularity in India.
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