The perfumery brand that brought you the scent of Black Francis is turning out a series of olfactory head-scratchers - and somehow, they’re really selling it.
can’t be stuffed into any of the usual fragrance boxes: it’s neither obviously floral nor comfortingly woodsy, and doesn’t smell like an Amalfi lemon or Grasse rose. But somehow, this olfactory oddity makes perfect sense. “I've always wondered what a rainbow would smell like if you could mosey on up to one,” says Moltz. “I bet it would be colourful, silvery, and steamy.
Moltz wanted to work with his synesthesia – a neurological phenomenon that causes a crossover in certain senses – and include ingredients that match every colour in a rainbow: ‘I took one that smells red, orange, yellow, etc, and put them in a beaker,” he says, “Then I softened and worked it into something that smelled like all the colours melting into each other in the soft humid air.
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