Drugmakers will have to reveal prices in TV ads, HHS secretary says.
“This is a big step forward for the administration but potentially not providing a decrease on drug prices on the long run,” said Stacie B. Dusetzina, Associate Professor Health Policy at the Vanderbilt University Medical Center. “Telling people what the price is doesn’t change the price. Instead we would need reform to price setting or related to how patient payments are set.”
The drug industry opposes the price reveal, saying companies would rather provide the information on their websites. But Johnson & Johnson, based in New Brunswick, New Jersey, announced this year that it would start disclosing the cost of its blood thinner Xarelto in TV advertising. That drug is used to treat and prevent blood clots that can cause strokes.
According to the government, the 10 most commonly advertised drugs have prices ranging from $535 to $11,000 per month or for a usual course of therapy.
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