Fashion gaming app Drest partnered with Sydney’s SCCI: Sherman Centre for Culture and Ideas ahead of the Australian cultural institution launching fashion and architecture hubs at London’s Design Museum.
The architecture hub launching on Nov. 4 will encourage its players to create a fashion shoot in the featured architects’ project locations, using a dedicated edit of Australian brands, including Zimmermann, Dion Lee, Christopher Esber and Dinosaur Design.’s rising fashion labels, Romance Was Born, and one of the Pacific region’s most ingenious artisan-empowering not-for-profits, Among Equals” are highlighted in this collaboration with Drest.
Although the collaboration is still a work in progress and won’t become reality for at least 17 months — “I could have two children in the time it takes when you work with a big company,” Dillane said with a laugh — he expects it will be menswear only. The four main themes of “Fashion Futures” this year are sustainability, entrepreneurship, diversity and innovation. An international lineup of speakers will take part in panel discussions and workshops. The Future Fabrics Expo, the world’s largest dedicated sustainable sourcing showcase, will be coming to Riyadh for its first exhibition in the region, showcasing thousands of sustainable, commercially available textiles and cutting-edge materials.
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