Live support for MediaMolecule's Dreams is being discontinued on September 1, highlighting one of Sony's biggest missed opportunities.
Sony could’ve had its own popular proprietary game engine and metaverse. Instead, it just let it slip through its fingers.
An almost-metaverse Despite Media Molecule making a very ambitious product over the course of a decade, a lack of compelling promotion pre-and-post launch hurt Dreams from the start. It was first teased at the PS4’s reveal event but didn’t feel like it launched too much fanfare when it finally came out seven years later in 2020. I imagine a lot of players checked out Media Molecule’s creations, played a few user-made ones and then never gave the game a second thought.
Despite that, Sony never publicly positioned Dreams as its big metaverse live service or demanded that it get PlayStation Home-like social spaces that could’ve elevated it in that space. Unless you were a hardcore fan who already bought into Dreams, there weren’t many reasons to make things with it rather than in something like Fortnite Creative — not that most people in that position would even know about Dreams due to its lack of visibility.
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