Even as 'God's Plan' marks Drake's 3rd-ever clip as a lead or featured artist to reach 1 billion views on YouTube, it's somewhat less impressive than you might suspect
. Far from flukes, these are exemplars of just how successful Spanish-language singles are at YouTube. The Billion Views Club distinction is, after all, a global one by definition. And when it comes to plays via the largest streaming music platform in the world, Latin American artists reliably dominate.
Every day on YouTube, reggaetoneros challenge and best English-language music stars that typically get the most attention in the United States, Canada and the United Kingdom. It's scarcely a secret among Latin American music industry insiders and Spanish-speaking listeners at large that songs from música urbana and Latin pop acts do serious numbers at the site.
Then, of course, there's an even more prestigious class within the Billion Views Club reserved for those music videos with more than two billion YouTube plays. There, alongside stateside hits like Katy Perry's"Roar" and Taylor Swift's"Shake It Off," you'll find Enrique Iglesias'"Bailando" , Shakira's"Chantaje" and J Balvin's"Mi Gente" .
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