Drake and 21 Savage have released their joint album, “Her Loss,” following a week-long delay due to Drake’s longtime producer Noah “40” Shebib coming down with COVID while mixing and ma…
have released their joint album, “Her Loss,” following a week-long delay due to Drake’s longtime producer Noah “40” Shebib coming down with COVID while mixing and mastering the 16-track LP.
With “Her Loss,” Drake and 21 took even more of an unconventional approach; posting comedic fake press and interview clips that started with a faux Vogue cover and 21 doing his own GQ “What’s in My Bag” video, in which items varied from tea packets to a copy of children’s book “Charlotte’s Web.
Through the string of fake press appearances, Drake and 21 seem to be making a type of meta-statement about their level of celebrity in relation to common press stops that most artists tend to visit during traditional album rollouts. Drake has been typically press-averse in recent years, opting not to do interviews with outlets or appear on magazine covers, last appearing on a two-hour Rap Radarin late 2019.
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