The rappers launched a fake press tour — including a fake Vogue cover — to promote the release of their joint album 'Her Loss.'
The campaign also included fake appearances on “Saturday Night Live,” NPR and Howard Stern’s interview program.
Terms of the settlement were not disclosed, but Condé Nast general counsel Will Bowes noted in an internal memo obtained by WWD that the “monetary settlement” would “bolster our ongoing creative output, including Vogue editorial.”Condé Nast was alone in pursuing legal action for the stunt, while other media brands coopted for the campaign seemed to take it in stride.
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