Brandt was promoted to president and CEO of Dr. Seuss Enterprises in the wake of a record-high revenue year for the company
From a business standpoint, how do you walk the line of preserving an author’s legacy while acknowledging that certain aspects of their work don’t align with current social and cultural values?
Under your stewardship, 2021 was the highest revenue year in the company’s history. To what do you creditWe made a decision. We made an announcement. Our fans embraced that. And they purchased our books. The biggest challenge is first understanding it. This is a whole other universe. It’s a whole other language. So at a 30,000-foot level, you’re creating NFTs that are distinct, traceable, and unique and you’re providing them for sale for customers to buy, collect, and trade.
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