Run, don't walk! Dr. Barbara Sturm is opening a store.
"We needed to bring the Sturm glow to New York," says German skin expert Dr. Barbara Sturm, who celebrated the opening of her new boutique last night in Manhattan. And she's got a point: That glow, which has taken over the medicine cabinets of It girls across the world will now all be available to purchase and experience the skincare line at the Noho store, opening mid-May.
Last night New York's finest gathered to toast Sturm at her new space off Bond Street, which also houses two facial chairs, where clients can get the royal treatment from one of her star aestheticians. Guests sipped Champagne and tested hero formulas from her ever-expanding line, including a hydrating face mist set to launch this summer.
The festivities then continued around the corner at Indochine, where attendees hid from the unseasonably wet weather with nibbles of spring rolls and skirt steak while listening to the musical stylings of Teyana Taylor. And before saying goodnight, Sturm supplied guests with a travel bag packed with a few of her best selling products—worth the trip in the rain if you ask me.
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