'This president has changed the game,' Brad Parscale said.
President Donald Trump’s re-election campaign manager Brad Parscale has said that the organization has sold almost a million MAGA hats, claiming the milestone as evidence that Trump has redefined the art of electioneering.
Parscale said a tactic like that could earn the campaign between $3 and $4 million. “It’s a way for them, somewhere in the middle of Nebraska who is so far from the system but wants to be involved. This is a way for them to put $25, $40 dollars and say, 'Look, I want to make a difference.’” Parscale pointed to the campaign’s popularity with so-called “small-dollar donors” as evidence of its success. “Ninety-five percent of all of our money comes in through small dollars,” he told Brennan. “One nice thing about small-dollar donations is it lets people connect and know they're buying into the movement. Our prospecting numbers now are numbers people have never seen before.”
The two leading Democratic candidates—Senator Bernie Sanders of Vermont and Senator Kamala Harris of California—have raised $18.2 million and $12 million over the same period, respectively.
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