'The capabilities of generative AI couldn't have come at a more important moment.'
In today's marketing landscape, the influence of generative AI is undeniable. ChatGPT has already surpassed 100 million monthly active users – something that took even industry giants like Netflix a decade to accomplish. With the mounting pressure to demonstrate ROI and deliver high-quality work within tighter budgets and timelines, the capabilities of generative AI couldn't have come at a more important moment for marketers.
It has even eliminated the need for traditional 'rough' drafts, replacing them with high-quality, original copy that can be tailored to suit a brand's unique voice. While the results were intriguing, they were far from outstanding. Consumers did not recognise these products as AI-generated, but they failed to resonate, scoring in the bottom-third of every producthas tested to date – over 100,000 and counting. It highlighted a significant shortcoming in AI and its lack of essential understanding of our human connection. Despite visually appealing designs and descriptive language, they fell short of captivating consumers' attention and interest.
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