The best way to network is to avoid networking events entirely.
When inviting your clients or strategic partners, indicate that the invitation is for them and a guest . Ask them to bring someone who enjoys the activity your event is centered around. And remember that this event isabout making a sales pitch. It’s about building upon existing and potentially new connections. Even though I never pitch my firm at these events, it has become commonplace for at least 50% of my clients’ guests to reach out to learn more about my firm.
Even if you don’t end up with a single new client, your existing clients will have had a nice night out, will have met some interesting new people, and will have shared the experience with the person they invited — all thanks to you.Double dating, in the professional networking sense, is like one of the above events, but on a smaller scale. The next time you have four tickets to an event, invite a current client, connection or strategic partner.
An easy way to put this into action is by leveraging your CRM data or LinkedIn. Sort by your oldest connections or the date of your last email exchange. Due diligence is required here to make sure the people you reconnect with are currently in a situation that is relevant to yours. Start by sending a quick email asking them how they are and mention something specific you once had in common. For those who respond favorably, invite them to have a quick 15-minute phone call to catch up.
Using these strategies will allow you to deepen existing relationships while meeting new connections. Implementing any or all of them will be significantly more productive — and more fun — than subjecting yourself to another inefficient and ineffective networking event.Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Leveraging Your Networks. Earn badges to share on LinkedIn and your resume.
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