The pizza chain will 'tip' customers who choose carryout over delivery.
, Domino’s is facing a shortage of workers, so it's hoping to incentivize its customers to pick up their food instead of having it delivered — by paying them." promotion that rewards customers with a $3"tip" if they choose carryout over delivery.
“It takes skill to get pizza from a Domino’s store to your door,” Domino’s Executive President, Chief Marketing Officer Art D’Elia said in a press release. “As a reward, Domino’s is giving a $3 tip to online carryout customers who take the time and energy out of their day to act as their own delivery drivers. After all, we think they deserve it.”
Here's how it works: Place a carryout order of $5 or more online or through the Domino's app, then earn a $3 Carryout Tip that can be applied towards another online carryout order of $5 or more the following week. The promotion runs through May 22, 2022, and customers can earn and redeem up to one $3 Carryout Tip per day. You can also combine the offer with up to one other carryout eligible coupon.
Like so many other restaurants, Domino's has been experiencing labor shortages throughout the pandemic.In a press release, D'Elia noted that the deal comes just in time for the Super Bowl, which he called"one of the busiest days of the year" for the company. But incentivizing customers to choose Domino's over the competition might not be the only motivating factor behind the promotion.
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