Domino's can find you wherever you are with new Google pin drop tech
The pizza chain, which bills itself as a tech chain that happens to sell pizza, is leveraging Google Maps technology to deliver pizzas to locations without addresses, such as parks, beaches, and baseball fields. The chain is calling the new ordering option"Pinpoint Delivery." Customers identify their location by dropping a pin in the Domino's app.
So, yes, you can get a pizza delivered while strolling through Central Park or sunbathing on the beach. But the delivery drop-off spot must be within a store's delivery zone, the company said. "A digital restaurant is about being where your customers are and that often means not in your restaurant. And sometimes it means not in your home," said Orsbourn, co-author of the book"Delivering the Digital Restaurant." Domino's innovates on delivery amid slowdown That tech delivers pizzas to outdoor spots like a stadium but it still requires an address. s have hurt Domino's delivery business.
"Where we've actually lost a lot of traction on the delivery business is the frequency of transactions," Reddy said, according to a transcript by AlphaSense/Sentieo."The delivery customer tends to be very interested in convenience, not as much value-oriented."
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