'People think that beauty is an enhanced ass, fake boobs and long, beautiful playboy hair,' says Doja Cat creative director Brett Alan Nelson, 'but it’s not what beauty is...if she feels beautiful and strong and independent with her buzzed head, let’s go!'
There that’s old maxim about how, behind every good woman, there’s a man who’s been holding onto a pair of giant robot arms for just the right photographic moment. Or urging her to shave all the hair off the head. Or, on a more conventional day, hooking her up with the top fashion houses in Paris and New York for yet another red-carpet look… which may or may not have her painted completely red.
And usually I’m very involved from the process of custom clothes with anybody from Donatella to Fernando at Oscar de La Renta, because I know what she likes and what she’ll go for. But I trust Daniel so much in what he does. I wanted him to run with it, and he came with this idea. Normally I want numerous sketches from people, because I want to give her the option of, if you don’t like it, here’s another thing. But he sent us the sketch and I called her right away: “You’re gonna freak out.
For sure. I think definitely very early on, especially in the “Hot Pink” era, the album before “Planet Her,” there was always a sense of humor behind what she was doing. There was an element of camp and playfulness. I made this joke years ago that was like, I want people to want to laugh with her, but also want to have sex with her. Where there’s the idea of comedy behind the idea of sexuality, and the art form of clothing and things that just feel fun.
And I think that’s why people love her so much, because she’s so attainable, but, like, untouchable, if that makes sense. People watch her online and they want to be her friend and they can connect with her because she seems so real and she’s always on Instagram Live or TikTok or whatever. She seems so attainable and friendly that everyone just wants to be a part of what she is. Her fan base really fell in love with her because she is such a normal girl… even though she’s not normal at all.
PARIS, FRANCE – OCTOBER 04: Doja Cat and Brett Alan Nelson attend the A.W.A.K.E Mode Womenswear Spring/Summer 2023 show as part of Paris Fashion Week on October 04, 2022 in Paris, France. But when she talked about doing it, I was so gung-ho. Becuse for her it’s like a power play. She obviously feels beautiful with her buzzed head, and it’s like, “I don’t need to be the world’s idea of what beauty is.
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