It’s a gown for the woman who is anything but casual, and who revels in her impenetrable opulence.
A champion of frivolity and the importance of tongue-in-cheek self-aggrandizement, D’Lish first created the Cassandra in the early 2000s. “I like to make things that are fun to wear, and the Cassandra was definitely fun to wear! I mean,fun to wear,” she says. The lavishness was part of the appeal.
According to Google Trends data for the terms “sugar baby robe,” “husband killing robe,” “husband killer robe,” and “rich widow robe,” interest spiked first in the summer of 2016, with spikes in 2020 and 2021. YouTuber Amber Scholl posted the video “DIY Sugar Daddy Robe” in December 2016, with a disclaimer in the caption that the original was D’Lish’s “stunning, but $500+” robe. A postscript read, “obviously the whole sugar daddy thing is a joke you guys...
The prevalence of knockoffs is part of the reason why D’Lish doesn’t see herself as synonymous with the meme, even though, in a way, she started it. “Now that the world is wrapped in marabou, I think I fall into the ‘if you know, you know’ category,” she says. “I’m extremely grateful for each and every customer and sincerely appreciate that many people are familiar with our gowns.
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