Southern states hoped that voting together early in the primary cycle would give them a bigger voice in choosing the nominee
IT IS HARD to find an account of America’s 1984 presidential election that does not include the word “landslide”. President Ronald Reagan, the Republican incumbent, won 49 states. His opponent, Walter Mondale, a former vice-president, took only Washington, DC and his home state of Minnesota. The scale of Mr Mondale’s loss so scarred Democrats that state party leaders revised their primary calendar in the hope that it would help them choose a more electable nominee.
The first test for this new strategy came in 1988. Fourteen southern and border states voted in the inaugural Super Tuesday. But rather than revealing a front-runner, the 21 contests were split between three candidates: Tennessee senator Al Gore carried the upper South, the Reverend Jesse Jackson won the Deep South and Massachusetts governor Michael Dukakis—who would become the nominee—took most of the rest.
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