Dodge is hiring a Chief Donut Maker to promote the brand and will pay them $150,000 to drive a Challenger SRT Hellcat muscle car and go to select events.
The brand has announced a new business plan called Never Lift that combines new products and giveaways with a rebootedThe project includes the hiring of a Chief Donut Maker who will be paid $150,000 for a year to drive a Dodge Challenger SRT Hellcat and be an ambassador for the brand at select events scheduled around their day job.
All of it coincides with the launch of the Direct Connection performance and racing parts brand and a network of Power Brokers, which are Dodge dealers that have been certified to sell and service Direct Connection products.Direct Connection is a reboot of a brand that was first created in 1974 and later became Mopar Performance Parts.