DJ Khaled is bringing his We the Best imprint to Def Jam, leaving Sony Music, where he was signed to Epic Records, for a joint venture with Universal Music Group. In addition, the rapper-producer h…
, leaving Sony Music, where he was signed to Epic Records, for a joint venture with Universal Music Group. In addition, the rapper-producer has been named Global Creative Consultant for UMG, working across all labels at the world’s biggest music company. The news was shared at a press conference in Miami today .
Relationship-building is a guiding philosophy when it comes to Khaled’s career, and he applies it to Def Jam chairman Tunji Balogun, whom he calls “an incredible A&R man.” As for UMG chairman and CEO Lucian Grainge, “Lucian and I, we always talked about me coming back home,” says Khaled. “So I felt like it was it was written for me to come back where I’m at in my career as an artist, an executive and as a producer, I felt like this is beautiful.
Added Balogun: “Beyond a proven hitmaker, incredible producer, undeniable artist, and consummate showman, DJ Khaled occupies the rarified air of cultural icon. His uncanny ability to continuously have his finger on the pulse of the culture and to reach audiences all over the world in innovative yet authentic ways, his remarkable savvy for marketing, promotion and eventizing everything he touches is absolutely second to none.
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