'Succession' has popularized the phenomenon of “stealth wealth” adopted by some real-life billionaires and admired by the general public.
on “Succession.” “We don’t follow necessarily what they are wearing. We follow who the character is and where they would shop. Whereas Roman might be shopping more downtown, Tom would be shopping on Madison Avenue. It fits into this overall theme of billionaires because they’re definitely going to those high-priced stores, but it’s really the character that dictates the types of clothing they would wear.
Over the four seasons, Schwartz noted that Kendall Roy has had the biggest style evolution, which was meant to reflect the changes in his character. The character started off the show in corporate-style suits and has since evolved to more casual, yet pricey leather and suede jackets and streetwear sneakers.
Schwartz thinks the show’s costumes have worked because of their authenticity to the characters and how they don’t distract from the dialogue. It’s another example of viewers’ eagerness to “find the label.” After the episode aired, Google searches for the Burberry bag skyrocketed.
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