'Star Wars' fans would have loved to find under their Christmas tree a toy devoted to the much-loved character from the new series 'The Mandalorian.' But Disney held back on merchandising 'Baby Yoda' to prevent any spoilers.
By waiting to market"Baby Yoda," Disney lost about $2.7 million in sales this holiday season, according to a report cited by CNBC.com.At 24/7 Wall St., editor-in-chief Jon. C. Ogg wonders whetherby missing this holiday season for Baby Yoda figurines and dolls.
Earlier this month, Jon Favreau, who created"The Mandalorian" and is the series' writer and executive producer, told The Hollywood Reporter he worked with Disney on keeping Baby Yoda toys out of the market until after the character's appearance in the original series.told The Hollywood Reporter
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