Disney Turns 100 Today. How Magical Has the Stock's Historical Performance Been?

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Disney Turns 100 Today. How Magical Has the Stock's Historical Performance Been?
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Walt Disney and his brother Roy founded the Disney Brothers Cartoon Studio on Oct. 16, 1923.

Walt Disney is celebrating its 100th birthday. Long-term shareholders have reason to celebrate despite more recent turbulence.

The last 100 years haven’t been without their share of controversies and struggles. Strikes, executive leadership changes, and a fight with Florida Gov. Ron DeSantis are some of the more recent challenges Disney has faced. But that doesn’t change the fact that long-term shareholders have seen solid returns on their investments.

If someone had invested $100 into Disney back then, that investment would now be worth $6,238.91 without dividends and $9,946.59 including the payouts. Shares hit their highest closing level yet at $201.91 in March 2021 amid investor excitement around the company’s next big thing: streaming through Disney+. But the streaming business has proven to be very expensive, and recent movies and shows have struggled to get people to sign on to Disney+ or go to the theaters. Chief Executive Bob Iger, who stepped down in 2020, returned to Disney in 2022, seeking to cut costs and focus mainly on streaming and theme parks.

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