A Houston manufacturer says sales of the “Ballistic Shield” carryalls have spiked in the days after a pair of mass shootings.
The “Ballistic Shield” recently unveiled by TuffyPacks, a Houston-based manufacturer of bulletproof backpacks, hasof the Avengers charging headlong into view, with Captain America and his famous shield front and center.
The rollout of the company’s latest products was timed to coincide with Back-To-School sales but instead dovetailed with the nation’s two latest mass shootings in El Paso and Dayton, which left 31 dead and scores of others injured. “It’s a sad, sad, sad world that this has to exist,” says Naremore, who nevertheless seems intent on bringing the kid-themed protective shields back into vogue.
“Our inserts are black and look kind of tactical and ballistic,” he says, “We use licensed fabric, to try to make them more kid friendly.” “After every school shooting we see the awareness spike from parents,” says Naremore. “This past weekend was similar due to El Paso and Dayton.”
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