Disney seeks to implement a new theatrical release strategy in the new normal, but it might be both discouraging and beneficial for the studio.
Disney’s release plan changes will likely hinder the studio from replicating Encanto, but these will certainly work to their advantage. Recently, the media conglomerate shared its intent to end the pandemic-induced adjustments in its film release schedule, with Disney seeking longer theatrical runs for its animated films. This means that the usual thirty-to forty-five-day wait for films to land on the streaming platform Disney+ will be stretched out more.
SCREENRANT VIDEO OF THE DAY In 2022, Disney’s animated films underperformed at the box office. The Chris Evans-led Lightyear was commercially underwhelming despite it being a part of the Toy Story franchise. Meanwhile, Strange World flopped, only earning $73 million against a production budget of at least $135 million. Additionally, it came out on Disney+ just a month after its theatrical debut, urging viewers to stream the film instead.
Why It Makes Sense For Disney To Focus On Box Office Hits On the other hand, Disney pushing for a different business model might just be more beneficial in the long run. After all, the announcement comes just after Disney CEO Bob Iger’s revelation that three major sequels, Frozen 3, Toy Story 5, and Zootopia 2, are finally in development.
Moreover, this move will help the theater industry and the movie box office, which are still recovering from the pandemic and its disruptive impact. Along with the changes in viewing trends comes a shift in audience demand, as well.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Angry Disney workers warn Iger’s return-to-office plan could cause ‘long-term harm’Disney will require corporate staffers to work on site four days a week.
Consulte Mais informação »