Disney Plus rebounded in the second calendar quarter of the year, reeling in 12.4 million net new subscribers to stand at 116 million worldwide as of July 3 — beating analyst targets
, after it boomed in 2020 amid pandemic lockdowns. That prompted analysts to lower Disney Plus sub estimates for the most recent period.. In the U.S., the streaming package went up one dollar, to $7.99/month, as of March 26., with total revenue up 45% on the growth of streaming and the reopening of its theme parks.
The company noted that Disney Plus Hotstar average monthly revenue per paid subscriber is significantly lower than for Disney Plus in other markets. Indeed, Disney Plus’ average revenue per sub per month continued to fall, dropping 10% year over year to $4.16 as of July 3, 2021. Disney’s Direct-to-Consumer revenue for the quarter jumped 57%, to $4.3 billion, and the segment cut its operating loss in half, to $293 million . The DTC group’s decrease in operating loss was due to subscription and ad revenue growth at— which McCarthy revealed on the earnings call had swung to a profit for the first time in the quarter. If the Hulu ad team had more inventory “I think they could sell it,” she said, calling out a “significant” ramp-up in dynamic ad-insertion for Hulu + Live TV.
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