The Walt Disney Co. is planning to add an Avatar experience to Disneyland and explore other opportunities at its theme parks as it looks for more ways to appeal to its guests.
While Disney announced last week that it is cutting about 7,000 jobs as part of an ambitious companywide cost-savings plan and “strategic reorganization,” the company is pleased with the performance of its domestic theme parks and is actively looking for ways to grow the business. In Disney's most recent quarter, sales at its parks, experiences and products segment grew 21% to $8.74 billion, from $7.23 billion a year earlier.
While it is unclear what type of Avatar experience will be created at Disneyland, Iger said that when Pandora - The World of Avatar was launched at Walt Disney World in Florida, it prompted more people to visit Animal Kingdom, the park where Pandora is located. Pandora includes two rides, Avatar - Flight of Passage and Na'vi River Journey.
Iger, who returned as CEO in November following a challenging two-year tenure by his hand-picked successor, Bob Chapek, said that he has spoken with Josh D’Amaro, chairman of Disney parks, experiences and products, to look at all of the company's franchises to see where Disney can invest in them in its theme parks to increase capacity while preserving guest satisfaction.
“Quarter-to-date, park attendance at both Walt Disney World and Disneyland Resort are pacing above prior year, and based on reservation bookings, we expect to see this trend continue,” she said.
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