“Disney+ is really going full in,” says Frank Black, an author of the Ampere study. “It has the strong catalog and it was likely to sign up a lot of new subscribers without having to offer much in the way of originals.'
“Disney+ is really going full in,” says Frank Black, an author of the Ampere study. “It has the strong catalog and it was likely to sign up a lot of new subscribers without having to offer much in the way of originals."
The U.K.-based group looked at the content strategies of six upcoming SVOD services, including Disney+, Apple TV+, WarnerMedia's HBO Max, Viacom’s BET+, NBCU’s Peacock and Jeffrey Katzenberg's short-form start-up Quibi.
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