Disney's recent earnings call revealed just how massive a failure the Star Wars: Galactic Starcruiser hotel really was for the House of Mouse.
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Disney just revealed how badly their Star Wars hotel, Galactic Starcruiser, failed. In 2022, Disney launched the Star Wars: Galactic Starcruiser hotel at Walt Disney World - and just over a year later, Disney Parks announced Galactic Starcruiser's closure. "The final voyage for Star Wars: Galactic Starcruiser will take place September 28-30, 2023," Disney announced in an official statement.
Disney's recent earnings call reveals the sheer scale of Galactic Starcruiser's failure. As noted by business analyst Walt Hickey, revenue in Disney Parks overall was up 13 percent to $8.3 billion. The reports revealed, though, that the closure of Galactic Starcruiser means Disney is taking a hit of $250 million in accelerated depreciation. This means Disney is writing off $2.5 million of taxes per room.
Why Did Disney's Galactic Starcruiser Fail? The sad truth is that Disney's Galactic Starcruiser was doomed from the start, due to one simple mistake; it was far too expensive to spend just two nights there, with guests paying a staggering $5,000 for a stay. It is true many critiques of the price tend to underestimate the additional features - including access to some of the most popular Star Wars rides - but the price tag alone made this too expensive for the vast majority of fans.
The interesting question is whether Disney will try again, learning lessons from Galactic Starcruiser's failure and attempting to create another Star Wars hotel that succeeds. Disney has always been focused on the idea of synergy across multiple mediums, and Star Wars is ideal for such an approach - in theory. Only time will tell whether there's a future for Star Wars hotels going forward.
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