Disney dominated the theme park landscape in 2022, according to a new report that touts last year as a 'a return to normal' for the industry.
The perennial favorite, Magic Kingdom park at Disney World, once again grabbed the crown as the world’s most-visited theme park, attracting a reported 17.1 million visitors in 2022. That’s a huge 35% increase over 2021, yet 18% shy of the 21 million visitors who pushed through the park’s turnstiles in pre-pandemic 2019.
Disney World’s 50th anniversary, which ran throughout 2022, anchored a bumper year that featured specialty retail as well as new attractions and shows. The indoor roller coasterLanding in second place in 2022 was the Disney original. Disneyland Park in Anaheim, California, attracted 16.9 million visitors, according to TEA/AECOM.
Yet while many of Disney’s parks approached their pre-pandemic visitor volumes, one Universal park managed to exceed its 2019 numbers. The list’s biggest mover in 2022 was Universal Orlando Resort’s Islands of Adventure, which climbed seven spots and pipped Disney World’s Hollywood Studios park for the No. 5 position with 11 million visitors. That was enough to make Islands of Adventure the No. 3 most-visited park in the U.S. Its sister park, Universal Studios Florida, drew a respectable 10.
Universal’s theme park division reported revenues of $7.5 billion in 2022, up almost 50% over the previous year, while adjusted earnings before interest, taxes, depreciation, and amortization hit a record $2.7 billion. In the fall, Universal Studios’ immensely popular Halloween Horror Nights scarefest events in Orlando and Hollywood continue to be major attendance drivers, allowing these parks to essentially double their daily attendance with the separately ticketed after-hours event at prices that start at $80 for a single night. Notably, HHN 2023 will be extended from 31 nights to a record-breaking 44.
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