'Some people stayed away just because they expected that it would not be a great guest experience.'
makes billions of dollars by persuading people to watch its movies and TV shows, play with its toys and games, and visit its theme parks. Yet the entertainment titan did its best to discourage Star Wars fans from visiting the new Galaxy's Edge area in Disneyland, California last quarter, pushing attendance at its domestic parks down 3%.
"Helped in part by some of our efforts, there was tremendous concern in the marketplace that there was going to be huge crowding when we open Galaxy's Edge," CEO Bob Iger said on the call."Some people stayed away just because they expected that it would not be a great experience." Moreover, the company opened Galaxy's Edge with one ride, Millennium Falcon: Smugglers Run. Fans may be postponing their visits until a second ride, Star Wars: Rise of the Resistance, opens in January. People also held off on visiting Walt Disney World in Florida until Galaxy's Edge opens there later this month, McCarthy said. Meanwhile, competitors including Universal Studios in Florida dropped their prices, potentially luring consumers away from Disney's theme parks.
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