Twitter users turned on Disney after it appeared to claim that using the MayThe4th hashtag constituted a contractual agreement
Disney tweeted on Monday on the Disney Plus account soliciting fans' favorite "Star Wars" memories, calling for them to share them in a thread using the #MayThe4th hashtag.
A follow-up tweet containing legal language regarding use of the hashtag sparked controversy on Twitter, and a law professor said that it was "unlikely that Disney has formed a legally enforceable contract with anybody who uses the specified hashtag." Disney later clarified that the legal language only applied to replies to that specific tweet that both mentioned @DisneyPlus and used the #MayThe4th hashtag.A tweet from the Disney Plus account sparked controvery on Twitter on Monday for implying that use of the #MayThe4th hashtag implied consent to Disney's terms of use.
In a tweet made at 10 am ET, Disney Plus called for fans to reply with their favorite "Star Wars" memory with the possibility of seeing it "somewhere special" on May 4.
Ann Bartow, the director of the Franklin Pierce Center for Intellectual Property at the University of New Hampshire, said over email regarding that initial scenario, "I think it is unlikely that Disney has formed a legally enforceable contract with anybody who uses the specified hashtag even if they mention 'Disney Plus' but it is possible that a court concludes that using the hashtag could be viewed as a license or implied license to use the relevant tweet.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Forbes Insights: How Disney Plus Personalizes Your Viewing ExperienceFeeding behavioral data into algorithms that become smarter over time, Disney is studying individuals’ preferences to make Disney Plus and its sister service ESPN Plus increasingly bespoke Sponsored by Teradata
Consulte Mais informação »
Disney+'s New Releases Coming in MayTake a look at the movies and TV shows that will be added to the streaming service next month.
Consulte Mais informação »
Forbes Insights: How Disney Plus Personalizes Your Viewing ExperienceLaura Evans, SVP of Data at Disney Streaming Services, joins Forbes in an illuminating Q&A detailing how data-driven personalization can shape user experience and drive business transformation Sponsored by Teradata
Consulte Mais informação »