Discovery has whipped up its most ambitious U.S. subscription-streaming concoction to date — Food Network Kitchen, which the company promises will be as useful to home cooks as it is entertai…
of Discovery’s Direct-to-Consumer unit, and Tyler Whitworth, who is SVP and general manager of Food Network Kitchen.The “crown jewel” of Food Network Kitchen, according to Faricy, will be its live programming. The cooking classes will be shot in the cabler’s test kitchen in Manhattan’s Chelsea Market, streaming five live classes per day from a rotating lineup of 80 different chefs. The model, per Faricy, is similar to Peloton’s lineup of live exercise classes.
“We have a lot of trust in the [Food Network] brand that goes far beyond watching TV,” Faricy said. “We think this is going to go far beyond the streaming media products that are in the market.” “We’ve tried to focus on saving people money and time,” Faricy said. “We’ve built a product that goes beyond entertainment.”
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