Discovery Inc. has entered a multi-year partnership with Amazon – making its Food Network app available on Echo Show smart display devices:
to increasingly contribute to overall smart speaker sales, per Strategy Analytics. Amazon already leads the smart speaker market, and that status could easily translate to the smart display devices as well.
The offering gives Discovery a third way to monetize its streaming video offering, beyond subscription or advertising dollars — affiliate revenue. Most SVOD services rely exclusively on subscription revenue from paid subscribers, while others, like Hulu and the forthcoming Peacock from NBCUniversal, have adopted hybrid models that offer the dual revenue stream of both subscription and ad dollars.
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