Director Michel Gondry on crafting SHOKidding’s main title designs by hand | The ProductionValue video series is presented by HBO
An inventive artist known for his ability to craft tactile, emotional, and colorfully surreal worlds, Michel Gondry’s love of the handmade is deeply felt. The Oscar winner behind 2004’s KiddingHelping to foster the visual language ofas an executive producer and director, Gondry also has left his mark on the series by designing its main title sequences by hand.
“All that is done on my own, by my own means. I try to find a way that the work I do reflects who I am, without doing it on purpose,” the director explains, in the latest installment of the Production Value video series. “It sounds kind of counterintuitive, but I think that that’s what counts. You put yourself, without really knowing what you put.”
Inviting Deadline into his home studio late last month for a firsthand look at his design process, Gondry explained the way in which the creative work he’s doing now mirrors that which he was doing as a child. “Doing the credits—recreating a scene, a character with paper—is very, very close to what I was doing when I was eight, and I think it sort of helped define the show,” the Oscar winner shares.
Certainly, Gondry has no quarrel with CGI. Visual effects have their place in any number of his projects, though he has resisted the common impulse to “smooth things and make things perfect” with these tools. Instead, he’s taken “the risk to fail” with his designs, trying to create from a place of honesty and embrace “little mistakes,” with a deep-seated belief in the value of original work. “The idea that it’s made by hand makes it unique. It’s not coming from a factory or a machine, so it cannot be reproduced,” he reflects. “It’s like something very strict, but created in chaos.
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