The campaign for Dior's 'Sauvage' fragrance is called 'We are the Land' and features Johnny Depp, who the brand has worked with in the past.
A new campaign for Parfums Christian Dior is being criticized for cultural appropriation.The campaign is drawing extensive backlash on social media, with users calling it racist and appropriating Native American culture.-owned Parfums Christian Dior is being widely criticized on social media for profiting off of Native American cultural imagery.
The campaign for Dior's "Sauvage" fragrance is called "We are the Land" and features Johnny Depp, who the brand has worked with in the past. A tweet from the brand called the campaign "An authentic journey deep into the Native American soul in a sacred, founding and secular territory."three years ago during another campaign with Depp for "Sauvage" after the actor was accused of domestic violence by ex-wife Amber Heard.
After the Dior started posting sneak preview videos and photos ahead of a film set to be released on September 1, the company began receiving criticism on
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