As the public begins to believe Google isn’t as useful anymore, what happens to the cottage industry of search engine optimization marketers who struck oil and smeared it all over the web? Well, they find a new way to get rich and keep the party going.
The alligator got my attention. Which, of course, was the point. When you hear that a 10-foot alligator is going to be released at a rooftop bar in South Florida, at a party for the people being accused of ruining the internet, you can’t quite stop yourself from being curious. If it was a link — “WATCH: 10-foot Gator Prepares to Maul Digital Marketers” — I would have clicked.
“I’ve lost track of how many people I know who built companies and sold them and have just, like, made wealth,” he told me. “That is not a 40-hour commitment in the week. That is a 400-hour commitment.” These days, Forrester lives in Los Angeles, and he asked me to meet him at one of his favorite restaurants, which felt like a British pub operated by Disney World, tucked away in a desert strip mall.
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