The animal rights organization has had many colorful promotional campaigns.
fish as “sea kittens” back in 2009 was one such campaign. The decades-old campaign came to our attention when a Snopes reader asked us if PETA had indeed once attempted to rename fish.
PETA did carry out a campaign that rebranded fish in order to bring attention to their ability to feel pain and communicate, and this initiative occurred in 2009., “PETA thought that by renaming fish sea kittens, compassionate people who would never dream of hurting a dog or a cat might extend that sympathy to fish, or sea kittens [...] Fish not only have the same ability to feel pain as a dog or a cat, but they also communicate with one another.
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