Some people believe Santa Claus was a commercial creation of the Coca-Cola company, which cannily promoted a version of Santa garbed in their red-and-white corporate colors. But that's not true.
Among the pantheon of characters commonly associated with the Christmas season , the beloved persona of Santa Claus is somewhat distinctive in that his appearance is neither one that has been solidified through centuries of religious tradition nor one that sprang fully-formed from the imagination of a modern-day writer or artist.
It is true that, since Santa Claus is an evolutionary figure, he did not suddenly appear fully-formed one day and immediately supplant every other character traditionally associated with Christmas.
However, illustrations of lavishly bearded Santas , showing figures clothed in red suits and red hats with white fur trimming, held together with broad black belts, were common long beforefirst Sundblom-drawn Santa Claus advertisement appeared in 1931, as evidenced by these examples from 1906, 1908, and 1925, respectively:
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