The internet reminds us that sometimes a Hot Girl Summer is still a shitty summer.
Or maybe not? After all, people were still out this summer! Outfits were worn! Kisses were swapped! Tans were secured! And plenty of fun was had! In fact, compared to last year, people on Tinder were swiping more, chatting more frequently, and having longer conversations. According to data Tinder shared with Refinery29, mentions of “Hot Vax Summer” increased 155 percent from March to June, and mentions of “Vaxxed and Waxed” doubled from May to June.
There are other signs, too, that Hot Girl Summer did, indeed, happen. While travel hasn’t returned to its pre-pandemic heights,says that short-term rental occupancy reached an all-time high this June. And, travel spending, hotel demand, and the rate of airplane bookings have all spiked, even if they have not fully recovered.
Maybe these numbers mean nothing to you. Maybe you didn’t need to know them because your feeds were already smothered in tropical vacations, block parties, and all manner of youthful debauchery, confirming that plenty of Hot Girl Summers were had. But maybe you did need to know them because social media is, for the most part, a highlight reel. What’s not often documented online is failure.
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