Dick’s Sporting Goods has a clearance strategy that’s also a real estate play — and the Dallas-Fort Worth market is starting to see it. The Pittsburgh, Pa.-base...
Dick’s has 15 Going, Going, Gone! stores and about 40 warehouse stores. The plan is to convert 10 more warehouse stores into Going, Going, Gone! locations, said Navdeep Gupta, Dick’s chief financial officer. Gupta was speaking with analysts Tuesday during a conference call to review quarterly results.
The outlet strategy, which Dick’s started about three years ago, results in better clearance margins and makes room for more regular-priced merchandise in Dick’s Sporting Goods stores, Gupta said. That’s leading to higher sales at the regular Dick’s stores, he said. The outlet stores are also attracting new customers, he said.
The action-packed store name is about moving merchandise out the door. Going, Going, Gone! stores sell swimwear starting at $10 and golf apparel at $9.Two more Dick’s Warehouse stores are in Frisco at 5550 Preston Road in Preston Lebanon Crossing and in Arlington at 5425 S. Cooper St. in Cooper Oaks Crossing.
The temporary warehouse stores are easily opened and can shut down if it’s either the wrong location or the retailer doesn’t need it anymore, Hobart said.
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