Dick Clark Productions (DCP) announced the appointment of Tamaya Petteway to SVP of partnerships on Tuesday morning. In her role, Petteway will run DCP’s sponsorship division overseeing revenue str…
to SVP of partnerships on Tuesday morning. In her role, Petteway will run DCP’s sponsorship division overseeing revenue streams and profits related to sponsors, advertisers, locations and venues. She will also lead sales initiatives and strategy across all DCP platforms. Reporting into Jay Penske, CEO, chairman and founder of Penske Media and CEO of DCP, as well as Mike Kohn, DCP’s COO, Petteway will officially join the team on June 12.
“Having worked on some of the biggest brands in TV and entertainment, I’m beyond excited to join the talented teams at Dick Clark Productions and work across its extraordinary portfolio of iconic live event programming and legendary TV properties,” said Petteway.
Petteway also served as Endemol Shine North America’s SVP for brand and licensing partnerships for four years where she developed numerous successful licensing partnerships. Petteway helped make “MasterChef” and “MasterChef Junior” two of the most successful brands in the industry – launching the MasterChef Junior Live Tour with TC Entertainment, MasterChef Wines, Camp MasterChef with Campus Cerdanya, Cooking with MasterChef Interactive online cooking classes with Bluprint.
Prior to joining Endemol Shine North America, Petteway had served as vice president for partnership marketing and development at Universal Music Group. Petteway identified new ways to create innovative partnerships between UMG and global brands, while building strategic programs and integrated marketing campaigns that leveraged UMG’s assets, iconic label groups and roster of artists.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Tamaya Petteway Named SVP of Partnerships at Dick Clark ProductionsPetteway moves to DCP from Endemol Shine North America.
Consulte Mais informação »
Writers Strike: All of the Productions Shutting Down, From ‘Jeopardy’ to ‘Stranger Things’As writers picket for a new and fair contract with Hollywood studios, productions everywhere are hitting pause.
Consulte Mais informação »
Dick’s Drive-In announces new ice cream flavorDick’s Drive-In described the new flavor as “bold and creamy.'
Consulte Mais informação »
TRT World Digital wins multiple awards at 44th Annual Telly AwardsFounded in 1979, the Telly Awards are dedicated to recognising high-impact productions in video and television formats from around the world.
Consulte Mais informação »
Club promoter is indicted in killing of Migos rapper TakeoffA DJ and club promoter accused of killing Migos rapper Takeoff was indicted by a grand jury Thursday on a murder charge, court records show.
Consulte Mais informação »