Big news for the world of comic books: Diamond Comics Distributors, the primary distributor of comic book product and the key player in the current…
Big news for the world of comic books: Diamond Comics Distributors, the primary distributor of comic book product and the key player in the current "direct market" system, has announced it will no longer be accepting new issues of comics amid the coronavirus pandemic.
Rumors of such a development had been circulating in comics publications earlier Tuesday, and were officially confirmed by a statement from Diamond founder Steve GeppiAfter discussing the myriad effects of coronavirus on the comics industry , Geppi wrote, "Therefore, my only logical conclusion is to cease the distribution of new weekly product until there is greater clarity on the progress made toward stemming the spread of this disease.
Needless to say, this is a major development for the comics industry, and specifically comic retailers all over the country that already operate on thin margins. Since Diamond is the major player in the direct market system that distributes comics from publishers to stores, this news effectively means that there may not be new issues of comics in stores for the foreseeable future.
The future is full of uncertainty, but already parts of the industry are figuring out new methods to assuage the crisis. Last week, Marvel announced that it would be offering steep discounts on product to retailers on comics set to go on sale between March 18 and April 8, "to help alleviate cash flow pressures and give retailers the flexibility to sell their product in response to customer demand as needed.
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