Google's ambitious push into gaming is floundering, and it's due largely to too few games on its Stadia platform — here's why developers have held back
Google Stadia isn't a game console, nor is it a game platform, really — it's a digital storefront run by Google where you can buy individual games. It's a hugely ambitious new platform, and it aimed to be the Netflix of gaming.
But where are the dozens of indie hits that helped bolster the libraries of Sony's PlayStation 4, Microsoft's Xbox One, and Nintendo's Switch? Where are the games like "Bloodstained," "Shovel Knight," "Dead Cells," and "Untitled Goose Game" — the blockbuster indie games that sell millions of copies and inspire sequels?
It's a statement we heard echoed by several prominent indie developers and two publishing executives we spoke with for this piece. Each of the people we spoke with, who asked to be granted anonymity due to ongoing employment in the video game industry, echoed this sentiment — and said Google simply wasn't offering enough money, in addition to several other concerns.
This concern — that Google might just give up on Stadia at some point and kill the service, as it has done with so many other services over the years — was repeatedly brought up, unprompted, by every person we spoke with for this piece. He also sent over a list of all the major publishers that Google is working with, including major companies like EA, Bethesda, Ubisoft, 2K Games, and Rockstar Games.
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