DevaCurl has announced that the company is taking an additional step by recruiting industry professionals and customers to chime in as a 'Professional Curl Care Council'.
Following the backlash from influencers and customers who spoke out about their alleged experiences with hair loss and scalp damage they believe to be from DevaCurl products, the brand is now making its second statement — and an important one, at that.
"We’ve heard you and recognize that any changes to your hair — for whatever reason — demand a special type of attention that safety tests alone can’t address," the reads."That’s why we’re partnering with medical professionals, dermatologists, industry experts, professional stylists, and members of our curl community to better address your needs and concerns."Along with the input of the council members, the brand states that it will be offering Curl Care resources for curl and scalp health, though no other details were provided at this time.
In the video, titled"Why I Stopped Using DevaCurl," the vlogger goes on to claim that the products, which she used for six years, allegedly caused dandruff, hair loss, and changes to her curl pattern — and that she'd received messages from women claiming to have experienced similar side effects after they started using DevaCurl at her recommendation.
At this point, the concern has grown beyond YouTube: In January, a law firm posted an advertisement looking for clients to participate in a
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