The Bud Light boycott has been very effective but right-wing activists may not be as successful when they try to duplicate that success.
over its partnership with transgender social media influencer Dylan Mulvaney worked so well. The beer brand lost roughly 26% of its sales on what has now become an extended basis."While nearly a third of consumers sometimes or often factor in brand politics during purchases, only 17% have stopped purchasing a brand because of its political stance or related campaigns," according to the report.
1WorldSync CEO Steve Sivitter did an email interview with TheStreet to dive deeper into why the"go woke, go broke" movement hasn't been effective outside of Bud Light.
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