In less than two years, Marcelo Gaia managed to build one of the most coveted brands on the internet.
Amid a global lockdown, the fashion industry witnessed some labels flourish while others some faced grave challenges. Included in the former is the up-and-coming brand Mirror Palais, which experienced immense success in spite of the ongoing pandemic.
Raised in New York City by his single mother, a Brazilian immigrant, Gaia found an abundance of inspiration from her closet, most of which consisted of styles popular in the 1980s such as skirt suits, high-waisted bikinis, Victoria’s Secret and “a lot of sensual clothing.” He also attributes his ideas to movies and television shows he and his older sister would watch on HBO growing up.
“We didn’t really have any money, but [my mom] just had so many clothes. Basically everything she’s ever owned she just never got rid of,” Gaia said. “So coming of age when I started dressing myself, I couldn’t really go shopping at the mall, so I would look in her closet and put outfits together that way. It’s a lot of nostalgia, basically.”Though Gaia created Mirror Palais in August 2019, he didn’t release his first full collection until that December.
“I think it’s just very validating,” Gaia said on how popular his brand has become among fashionable A-listers. “Mirror Palais went pretty far without any sort of celebrity endorsement. These women could wear anything they want in the whole world and have their own very strong personal sense of style. So for them to want to wear my stuff, it makes me feel like I’m making really cool clothes. I just need to keep going and I should continue to just trust myself.
A closer look at the two-piece circus set from a Mirror Palais collection. Courtesy of Mirror Palais
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