Des prix fixes et des achats en ligne à l’avenir chez Ford
Ford souhaite sérieusement changer son modèle d’affaires, du moins en ce qui a trait à la façon dont la compagnie va vous vendre un véhicule électrique à l’avenir.
L’annonce a été effectuée par le grand patron de Ford, Jim Farley, le tout au même moment où une foule d’autres annonces faites par la compagnie ont retenu l’attention, dont un investissement de 3,7 milliards . « Nous devons passer à un prix non négocié. Nous devons passer à 100 % des ventes en ligne. Il n’y aurait plus de stock chez les concessionnaires ; les véhicules seraient livrés directement au client. »
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